Bed Stu Shoes

Bed Stu, an urban shoe company, derived its name from the gritty New York District of Bedford Stuyvesant. To appeal to a young urban demographic, Design Ranch created an identity and shot a library of stylized photography. We then applied the unconventional raw look to product packaging and motion graphics used for in-store displays and tradeshows. Bed Stu’s new brand successfully upped their hip factor along with their retail presence.

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