Lee Jeans Find What Fits Art Direction

Our challenge with the Lee Missy line was to speak to the customer in a way that was inspiring and flattering. Since Lee is the expert in fit and comfort, we decided on a relaxed, spa-like photoshoot, appropriate for the aspirational Missy consumer. We then designed a unique marketing piece to really drive the message home. No minivans allowed. Photography by Michael Haber.

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