Mildred’s
Differentiating a modern coffeehouse
challenge
Mildred’s, a café known for its reliably delicious food, sought to redefine its identity beyond the conventional coffee shop archetype. The challenge lay in creating a cohesive brand that accurately reflected the cafe’s ambiance and menu offerings while infusing it with a fresh, modern twist.
approach
To breathe new life into Mildred’s, Design Ranch embarked on a rebranding journey centered on a modern vintage aesthetic. Vibrant designs, the catchy tagline “Feed’ Em Good,” and playful language were strategically employed to cultivate a social appeal that resonated with the cafe’s target audience. The result? A revitalized brand identity that looked and felt as good as Mildred’s food and captured the essence of its unique atmosphere and culinary offerings.
We sought Design Ranch for its award-winning design talents and impeccable portfolio diversity. We wanted our new brand to have a lively personality, social appeal, and eye-catching design, yet still refrain from the trendy monotony of the typical urban coffee shop. The responses to our new look were incredible! Immediately, social media posts, followers, and likes increased over 300% after the launch of the rebrand – making us feel so loved! Thanks, Design Ranch!
Evan Ashby _ Owner, Mildred’s
