360 Architecture
Innovating a post-merger brand
challenge
In the wake of their merger, architectural powerhouses Heinlein Schrock Stearns and CDFM2 embarked on a journey with Design Ranch to forge a fresh identity and brand.
approach
Helping this newly combined firm stand out in a sea of acronyms, we carved a unique path by developing a name encompassing a full range of disciplines: 360 Architecture. Our unconventionally bold set of propaganda-inspired design assets helped 360 Architecture gain instant brand recognition, and today, they continue to be global leaders in sports and entertainment architecture under HOK.
