Artist 360
Supporting artists' success
challenge
Backed by the Walton Foundation, Artist 360 extends a platform to artists from NW Arkansas, enabling their creative progression and business development. Collaborating with the Midwest Arts Alliance and leveraging the Artist Inc. initiative, the Foundation engaged Design Ranch to construct the brand and associated materials for the Artist 360 program.
approach
Design Ranch conceived a brand to showcase the 360 degrees of learning artists need to attain financial success in their craft. A typographic treatment using a perfect circle combines “school bus” yellow and photos of artists working in their spaces, highlighting how learning leads to growth. The visual identity inspires artists to apply for the new program while showcasing the success of past grant recipients.
