ArtsKC – Who Needs Art Campaign
Raising awareness of the art's impact
challenge
ArtsKC serves as a champion for the arts community in Kansas City. We were tasked with devising a campaign to bolster awareness and advocate for arts support. This initiative required educating a diverse range of individuals, including community members, city leaders, corporations, and the general public, about the significance and benefits of the arts in the city. The central challenge was to forge a connection that invites everyone into this narrative.
approach
Given ArtKC’s role in representing all artists, our campaign’s voice needed to be universally inclusive. Our strategy focused on initiating a thought-provoking discourse, presenting it with simplicity while addressing cultural, business, and public aspects. The message “Who Needs Art” became our foundation to drive this dialogue, utilizing digital content, out-of-home awareness, and apparel to link the community with the cause. The experience mirrors the organization’s essence, using art to evoke human emotion and enhance economic progress. Through silhouettes of local artists and community members, we captured a diverse range of human experiences that enabled people to perceive the arts from various perspectives.
Website
The campaign website became a live hub to drive conversation and voice support from local artists, community members, and public officials.
“We worked with the Design Ranch team to help us design our awareness campaign, Who Needs Art. Throughout the project, they consistently delivered with creativity and professionalism. It was very clear how passionate they are about what they do. The success of the campaign wouldn’t have happened without their guidance and their creative approach. They have been a great team to work with, and we would highly recommend Design Ranch”.
Natalia Herra _ Communications Lead
The website not only educated our audience on the economic importance of the arts but also aided in more than 30 user-generated submissions from civic leaders and community members.
