BlueQ

Design Ranch partnered with Blue Q, a well-established novelties company based in Boston, to introduce a line of giftable chewing gum that would not only satisfy taste buds but also engage customers in a unique way — by incorporating a collection of quirky and irreverent quotes and messages on the gum’s packaging, which was themed around life, creativity, and love. The project aimed to create a delightful and memorable experience for customers, making these gum products not just a treat for the taste buds but also a source of fun and inspiration.

We employed hand-drawn typography and illustrations to visually convey a curated selection of quotes, a design choice that aligned with the company’s commitment to delivering products that bring joy. This new product offering was designed as a compact and giftable package, continuing the company’s tradition of providing delightful items to customers.