Buckle – Fall Charleston

The Buckle Inc. is a U.S. fashion retailer specializing in clothing, footwear, and accessories for various demographics and has a significant national presence. They approached Design Ranch with the task of devising a Fall marketing campaign to boost customer involvement across in-store, print, and online platforms.

Charleston’s scenic beauty and historic architecture were a perfect backdrop for showcasing The Buckle’s Back to School styles. The city’s Southern charm and hospitality complemented Buckle’s brand image, enhancing the overall appeal of the collection. Versatile locations, ranging from historic homes and gardens to scenic waterfront settings, allowed for diverse shots and styles, adding depth to the catalog and creating a compelling visual narrative that resonated with the brand’s audience and bolstered its market presence.