Clark & Enerson
Modernizing an established brand
challenge
Clark Enersen Partners, a leading multidisciplinary firm founded in Omaha, Nebraska, turned to Design Ranch to update their brand strategy. Known for a holistic approach to architectural design, Clark Enersen Partners aimed to elevate their image to align with their growth across six states.
approach
Partnership defines the firm, and continuing that tradition, we returned to their original name, Clark & Enersen, with a refreshed visual look. This simple change gave the brand a contemporary feel while honoring their roots and the trust they had built since 1946. To complement the new name, we designed a sleek and streamlined logo that seamlessly integrated the signature color from their original brand. That nod to the past ensured continuity and recognition while updated typography and design infused a modern aesthetic. With the brand foundation in place, we developed new business collateral and materials to reflect the company’s updated identity and reinforce its forward-thinking approach to multidisciplinary design.