Columbia Capital Management

Bringing life to a financial service brand

Services

Advertising, Art Direction, Branding, Campaign, Copywriting, Design, Marketing Materials, Naming, Packaging, Signage, Social Media, UX, Website

challenge

Columbia Capital Management, a municipal advisory firm specializing in financial planning and strategic consulting for local governments and public entities, asked Design Ranch to modernize its brand and marketing communications. The objective was to develop a revitalized identity that not only highlighted the company’s wealth of experience but also underscored its proven excellence in assisting local governments and public entities with financial strategies, infrastructure development, and other critical services. The new materials were needed to effectively communicate the comprehensive scope of services Columbia Capital provides to its clients in the public sector.

approach

We developed a brand and marketing materials for Columbia Capital that went beyond a simple list of strengths. We told the firm’s story, spotlighting dedicated advisors who extend their focus beyond numbers and spreadsheets to genuinely care about their impact on small businesses, families, and communities. This approach also underscored Columbia Capital’s commitment to serving institutions and public entities, highlighting the firm’s positive influence within the broader public sector. By integrating these elements, we brought Columbia Capital’s brand to life, making it resonate with its target.