Corbion – IBIE Tradeshow

Dutch food company Corbion wanted to wow the crowd at the International Baking Industry Exposition (IBIE) in Las Vegas, a pivotal event for the global baking community. In the vibrant backdrop of Las Vegas, Corbion sought to strike a balance between standing out and maintaining authenticity, recognizing that IBIE offered a prime platform not only to showcase the company’s products but also to contribute to the event’s overarching goals of igniting innovation, fueling economic growth, and advancing the future of baking worldwide. Corbion’s objective went beyond surface-level promotion; it was about sharing knowledge, insights, and hands-on experiences to empower bakers and inspire them to elevate their craft.

Design Ranch devised a standout brand experience by implementing a multi-faceted approach. We kicked things off with a pre-show social media campaign designed to generate a buzz. Our booth design featured striking graphics and engaging language to captivate attendees while we bolstered the company’s identity with impactful photography and printed collateral. Elevating the experience, we crafted a series of stop-motion videos centered on the joy of cooking with high-quality, sustainable ingredients. Every detail was aligned with the brand, from on-brand gift bags to tradeshow swag and even the packaging of samples, which cleverly showcased foodie recipes utilizing Corbion products. This cohesive concept offered various avenues for engaging with the brand and provided content that could be repurposed across Corbion’s social media channels.