Custom Color

When large-format printing company Custom Color Corp looked to revitalize its brand, it turned to Design Ranch for a bold new vision. Known for its vibrant company culture and mastery in inking a wide spectrum of projects, from stadium signs to bus wraps, the company wanted a brand identity that would align with its precision expertise while conveying its personality and growth aspirations.

We developed a fresh and attention-grabbing brand inspired by the halftone printing process, a technique that employs dots to form seamless images. By integrating captivating photography, CMYK graphic elements, and new trade-show designs, we effectively positioned Custom Color Corp as a standout presence in its industry. This strategic shift not only garnered attention but also attracted a diverse clientele nationally and internationally, leading to an influx of new projects and opportunities.