DeLaSalle High School
Pursuing the Extraordinary
challenge
DeLaSalle Charter School came to Design Ranch to elevate its brand identity. The school wanted to revitalize its brand and position itself as a distinctive alternative within the spectrum of educational options.
approach
We updated the DeLaSalle lion to have a dignified appearance, resembling a column to symbolize academic strength. Additionally, we incorporated a modern touch to align with the student’s interest in current fashion trends. While retaining the signature purple color, we introduced “mint” to the palette to create a distinct and unconventional school color, reflecting DeLaSalle’s commitment to diversity and inclusivity.