EGourmet
A fresh look for frozen logistics
challenge
eGourmet Solutions, a leader in the logistics and supply chain industry, specializes in Frozen Fulfillment Services, leveraging its five warehouses across the U.S. to ensure efficient, nationwide delivery of frozen goods. The company’s success is rooted in its innovative, client-specific shipping solutions and a customer-centric approach. eGourmet embarked on a branding initiative with Design Ranch to reflect its significant growth and unique customer support. This strategic overhaul aimed to elevate its brand presence to match its market position and future goals, enhancing its professional image and cohesiveness to strengthen its competitiveness.
approach
Design Ranch provided eGourmet with a revitalized brand identity that set the company apart in the competitive logistics and supply chain industry. Our innovative approach introduced a fresh logo, distinct language, and “Egor,” a charismatic frozen fulfillment mascot, infusing the brand with a unique personality. This strategic rebranding significantly elevated eGourmet’s presence in the market and enhanced brand recognition. We chose a color scheme inspired by the cool, freezer-like ambiance of eGourmet’s storage facilities, reinforcing the brand’s association with its core business. The transformation of eGourmet’s website into a sleek, modern marketing tool further underscored our commitment to aligning the brand with a standard of excellence, ensuring a compelling and cohesive user experience that mirrors eGourmet’s industry-leading services.