Fit Formula
Revitalizing wellness through brand transformation
challenge
A health-focused company operating under Sweat Lab approached Design Ranch for a compelling new name and brand identity. The primary objective was to align the new brand with the company’s core message: “Get sweaty. Get stretchy. Get happy.”
approach
Inspired by the holistic nature of a healthy and fulfilled lifestyle, we introduced the name “Fit Formula” to convey that well-being extends beyond exercise, encompassing aspects like nutrition, rest, flexibility, and movement. We adopted a cheerful and motivating language style to emphasize that living well encompasses various factors contributing to personal goals. Our brand design fused these elements of exercise, mindfulness, and education into a vibrant, unified concept, reflecting a colorful and upbeat representation of the company’s mission.
