Giving Grove
Growing impact organically with a little help from urban orchards
Challenge
The Giving Grove is a nonprofit organization that brings orchards to urban neighborhoods to provide the resources, knowledge, and skill for a community to successfully grow fruits, berries, and nuts and engage their community with a positive impact. To spread awareness and increase participation they came to us looking for a campaign to grow the message.
Approach
We’ve all heard the expression “Money Doesn’t Grow On Trees,” but the reality is that there are many intrinsic benefits that grow on these trees. Our campaign leveraged conceptual illustrations to support approachable and compelling campaign messaging educating the community about the initiative. We took the Little Orchards Big Impact campaign to the city in a grassroots effort that spread the word.
