Hallmark Business Connections

When Hallmark Inc. combined its business-to-business operations into one full-service organization, it tasked Design Ranch with developing a cohesive brand identity system for the new group. Hallmark Business Connections needed a brand identity that effectively communicated the streamlined and consolidated nature of its B2B offerings while reflecting Hallmark Inc.’s renowned experience in building relationships. The brand identity needed to convey trust, professionalism, and innovation while maintaining Hallmark’s reputation as a relationship expert in the B2B sector.

Design Ranch embarked on branding Hallmark Business Connections by crafting a comprehensive brand identity system. Our approach involved the creation of a set of bespoke brand illustrations and carefully curated photo assets, each art directed by our team. Through this strategy, we infused Hallmark Business Connections with a distinctive personality that harmoniously aligns with its extensive capabilities and rich heritage. The resulting brand identity conveyed professionalism and innovation and captured the essence of Hallmark’s expertise in building lasting relationships within the business-to-business realm.