H&R Block On a Mission

H&R Block approached Design Ranch with the goal of redefining their brand image to reflect a more relatable and purpose-driven identity. They wanted to move beyond the conventional perception of tax preparation and highlight their commitment to guiding individuals towards financial empowerment.

Design Ranch responded by crafting the “On a Mission” campaign, incorporating playful hand-drawn illustrations across various mediums including posters, calendars, notebooks, and mugs. This vibrant visual language brought a sense of whimsy and approachability to the brand. The result was a cohesive and engaging campaign that resonated with H&R Block’s audience, fostering a sense of trust and enthusiasm for their financial journey.