Intuit Quickbooks
Helping small businesses care for their employees
challenge
Intuit was looking for a way to reach small business owners needing assistance with payroll. Recognizing that for these businesses, employees often feel like extended family.
Approach
Design Ranch developed “Caring for your Work Family,” a campaign designed to show owners how the QuickBooks Online Payroll platform could make taking care of a work family much easier. Using video and photographic storytelling – including a library of digital display ads and social media posts – we illustrated the payroll and tax support available with QuickBooks Online Payroll. The work was supported with a collection of gifs, short-form videos and carousel ads. Each advertisement was evaluated in Facebook’s dynamic testing environment using different copy, design and imagery. Only the most effective versions were implemented, resulting in increased click-throughs and conversions.
