Iris

IRIS approached us with the goal of enhancing their online brand presence. They required the development of a web interface and a visual identity system that effectively communicated the value of their GearBox® product while emphasizing its global significance within their organization.

Building on our initial branding, which included the creation of Sprocket, Design Ranch gave IRIS’s beloved brand mascot a modern makeover and integrated Sprocket into a streamlined visual language. This system, consisting of abstract elements, became a straightforward and timeless design, capable of effectively conveying complex marketing automation concepts with clarity while maintaining scalability.