KCMO CDE – Imagine This

Inspiring new possibilities

Services
Art Direction, Copywriting, Design, Editorial

challenge

The Kansas City Missouri Community Development Entity (KCMO CDE) aims to motivate businesses in low-income communities to engage with their development initiatives. With their work involving numerous specialized programs and unfamiliar acronyms, they turned to Design Ranch for help in creating an annual report that effectively communicated this complex information.

approach

In this report, titled “Imagine This,” Design Ranch designed an engaging annual report to inspire community involvement with the CDE. Playful hand-drawn illustrations in bright contrasting colors gave the piece an open and inviting feel. The design included its own pencil, encouraging readers to capture new ideas as they engaged with the content. This creative approach successfully motivated businesses and community members to envision and pursue their business dreams with the support of KCMO CDE.