Cherry – Kick City Campaign
Kicking the soccer season off in style
challenge
In collaboration with Sporting KC, Cherry Apparel was looking for a campaign to get fans excited about the soccer season and give a sneak peek into this season’s style.
approach
Aligning with our brand strategy, “Sport Your Style / Style Your Sport,” we aimed to create a campaign that would show off individual street styles while hyping soccer. Pairing the two, “KICK CITY” became the perfect anthem to unify and express Kansas City’s passion for soccer.
Our campaign took to the city, electrifying the excitement between soccer fans and Sporting KC Midfielder Roger Espinoza. As a result, the high-energy campaign assisted Sporting KC and Cherry Apparel in kicking off the season in style.
