Nufangle Antiques
Defining an antique shop brand using one-of-a-kind product hero shots
challenge
When Nufangle Antiques, based in Seattle, sought to rebrand and showcase its eclectic blend of antiques and curiosities, they turned to Design Ranch for a solution. Tasked with capturing the essence of the shop’s unique offerings, our challenge was creating a brand identity that reflected the owner’s Southern charm and talent for crafting captivating vignettes.
approach
Inspired by Nufangle’s distinctive charm, Design Ranch developed a brand voice infused with whimsy and allure. Through a meticulously curated photoshoot reminiscent of an art gallery, we highlighted the unparalleled qualities of the shop’s treasures. Employing dramatic lighting and capturing images in black and white, we showcased the extraordinary and the out-of-the-ordinary items in Nufangle’s inventory, resulting in a captivating visual narrative resonating with the shop’s eclectic clientele.
