Pizzabella

Pizzabella aimed to redefine the pizza dining experience in Kansas City, seeking to appeal to an upscale, urban clientele without losing the essence of what makes a pizza place inviting. The main challenge was to shift public perception and attract a market that historically hadn’t shown much interest in high-end pizza restaurants, creating an atmosphere that would draw in both food enthusiasts and the local hipster community.

Design Ranch developed Pizzabella’s brand identity with a modern logo, contemporary color, and a modern argyle pattern, applying it across all customer touchpoints for a consistent, upscale feel. We worked closely with El Dorado Architects to bring the brand into the space. The interior was designed with an industrial chic look, showcasing the wood-fired ovens as a central focal point. The menu emphasized gourmet ingredients and farm-to-table dishes. A strategic marketing push on social media with local influencers promoted the new concept, which later opened in multiple locations across the city.