Prep KC

PREP-KC tasked Design Ranch with revitalizing its brand to ignite excitement among students and donors. As an organization dedicated to enhancing college and career readiness for urban youth in Kansas City, PREP-KC sought a brand that would resonate with its target audience and convey its mission with clarity and enthusiasm. Additionally, engaging multimedia content was needed to deepen understanding and foster connections with stakeholders.

To tackle PREP-KC’s challenge, Design Ranch aimed at infusing the brand with energy and purpose. We began by crafting a vibrant and dynamic brand identity that captured the spirit of empowerment and opportunity. Simultaneously, we storyboarded and art-directed a compelling video to articulate PREP-KC’s mission in a personal and impactful manner. By combining visually captivating elements with authentic storytelling, we aimed to inspire students and donors, fostering a sense of belonging and motivation within the community.