Shick Solutions

Shick Solutions approached Design Ranch, seeking a comprehensive brand refresh to enhance its competitive edge in the ingredient automation system market. Formerly known as Shick USA, the company recognized the need to revitalize its image to better resonate with its target audience and stand out amidst industry competitors. The challenge lay in redefining Shick’s brand identity to reflect its innovative solutions and convey its position as a leader in ingredient conveyance technology.

Design Ranch reimagined the company’s brand identity to address Shick Solutions’ challenge. Beginning with a strategic name change from Shick USA to Shick Solutions, we sought to emphasize the company’s commitment to providing comprehensive solutions in the ingredient automation sector. Drawing inspiration from Shick’s expertise in creating ingredient conveyors, we developed a suite of distinctive brand assets and a fresh language system. These elements were meticulously crafted to infuse dynamism into Shick’s brand identity and establish a cohesive visual and verbal identity across all marketing materials. Through this strategic approach, Design Ranch empowered Shick Solutions to effectively communicate its value proposition and drive success in the competitive marketplace.