Shuttle Ship

Shuttle Ship, an e-commerce retail distribution startup, aimed to transform modern consumerism by introducing a zero-waste model. They needed Design Ranch to craft a compelling brand identity that communicated their mission to disrupt the current distribution model, reduce packaging waste, and provide a simple, eco-friendly precycling option.

Design Ranch developed a fresh, innovative brand language for Shuttle Ship, emphasizing the transformative nature of their precycling model. We highlighted the convenience and simplicity of purchasing unpackaged goods in reusable containers. By creating a visual and verbal identity that combined fresh laundry with fresher thinking, we encouraged consumers to rethink their shopping habits and embrace smarter, more sustainable practices. The brand’s emphasis on reshipping and reusing was designed to inspire a new way of thinking about consumer products, aligning perfectly with Shuttle Ship’s mission to reduce waste and promote environmental stewardship.