Sparkling XO
Distinguishing a hip new sparkling wine with a brand strategy and packaging to make it stand out
Sparkling XO – delightful combination of sparkling wine and extra-old cognac from the Charentes region of France – wanted to showcase the unexpected with a brand and marketing strategy that introduced the beverage to the U.S. market. Design Ranch strategically positioned the drink to appeal to an urban party crowd. A marketing campaign, promo kit and website using “Frenglish” cleverly communicated the drink’s origins. Amped up bottle packaging and festive party photography gave the brand an edge and helped make it stand out. It’s “French-kissed with cognac. So, drink up, bebe.”
