The Grand

When developers decided to transform the iconic Trader’s Bank in downtown Kansas City into a premier apartment community, they approached Design Ranch for innovative brand strategy ideas to reposition and market this historic structure. The ambitious project involved converting a 21-floor building into an upscale residential haven, comprising 201 luxury apartment homes with amenities like concierge services and a private dog park.

Our approach aimed to capture the elevated refinement of the renovated building with a nod to its Grand Boulevard location. To achieve this, we selected a name evoking sophistication and prestige. The black-and-gold color scheme, contemporary logo mark, and clean typography exude modern elegance. This branding establishes an air of exclusivity, signaling a state-of-the-art experience before residents walk through the door.