Therafirm

Design Ranch faced a unique challenge when GOGO approached them to transition from the medical to the fashion sector, specifically with their therapeutic hosiery brand Therafim. The task was to elevate the brand and packaging identities to appeal to a more fashion-conscious audience while maintaining the product’s therapeutic benefits. This required a delicate balance between functionality and style to ensure the brand could effectively penetrate the fashion market without compromising its core values.

In response to GOGO’s challenge, Design Ranch took a strategic approach focused on merging fashion with functionality. Leveraging our expertise in branding and design, we infused Therafim with a fresh, fashion-forward identity that resonated with modern consumers. To showcase the product’s versatility dynamically, we orchestrated a photo shoot featuring ballerinas and a trampoline, capturing the essence of energy and movement. By integrating these elements into the brand’s visual language, we successfully positioned Therafim as a stylish yet therapeutic solution, bridging the gap between medical necessity and fashion appeal.