Unforked
UNveiling a brand personality for speedy, fresh fare
challenge
The owners of Sheridan’s Frozen Custard wanted to work with Design Ranch to bring their newest dining concept to life. They were launching Unforked to offer chef-inspired, fresh food fast. But traditional fast food had earned negative press, and Unforked needed its untraditional brand – and focus on clean ingredients – to break through the noise.
approach
Working closely with HOK Architecture, we created a unified brand image for Unforked, emphasizing freshness and culinary excellence. Our comprehensive involvement spanned from naming and branding to visual design, uniforms, and packaging, ensuring a cohesive brand identity. This collaborative effort garnered significant praise and media attention, resulting in increased interest, traffic, and revenue. The successful launch facilitated Unforked’s expansion to three locations, solidifying its status as a popular alternative to traditional fast casual in Kansas City.
Our efforts resulted in an explosion of local and national press, including a feature in The New York Times. With increases in popularity and revenue, Unforked has expanded to three locations in the Kansas City area.
