Walker’s Fresh Foods
Upping the impact of a long-established food maker through a brand refresh
challenge
Since 1947, Walker’s Food Products has made a selection of refrigerated salads, sides, dips and desserts for groceries, restaurants and foodservice distributors. The company was looking for a contemporary brand look and an update to their product packaging. They turned to Design Ranch for ideas.
approach
We created a brand system to stand out in the deli case. Distinct and appealing labels included a new logo and quirky line-drawing personalities. New packaging called out key ingredients and used a sassy descriptor with a bit of humor. The “Happily Homemade” tagline reinforced the friendliness of the company and the freshness of the food it makes and sells.
