Women’s Foundation – 25th Anniversary
Speaking to a younger audience with a campaign that evokes energy and aspiration
challenge
When the Women’s Foundation approached Design Ranch, they sought a fresh and dynamic approach to engage a younger, more diverse audience for their 25th Anniversary gala. The challenge was clear: to capture the essence of the Foundation’s mission and achievements while infusing it with a contemporary energy that would resonate with a new generation of supporters. Our task was to craft a visual identity and campaign materials that would celebrate the Foundation’s legacy and inspire action and involvement from a broader demographic.
approach
Drawing inspiration from the bold spirit of the Women’s suffrage movement, Design Ranch reimagined the Foundation’s image for its milestone anniversary. We crafted a visually striking campaign infused with vibrant fluorescent ink, impactful typography, and portraits of influential figures dedicated to driving positive change. Embracing a tabloid-style format, our brochure served as a keepsake for gala attendees, highlighting the Foundation’s past successes and future aspirations. Leveraging traditional print media and guerrilla-marketing tactics, we ensured that the campaign reached far and wide, sparking conversations and excitement throughout the city in anticipation of the monumental event.
Design Ranch took our initial thoughts and pushed us to an even higher level. Our rebrand has caught the eye of new faces and anchored our position in the region. The outcome and experience have far exceeded expectations.
Wendy Doyle _ CEO Women’s Foundation
